Gurugram’s luxury real estate market is expanding beyond conventional residential apartments, with developers increasingly exploring specialised housing formats designed around changing lifestyle needs. In a significant development for the senior housing segment, Manasum Senior Living has partnered with Signature Global to develop a 164-unit senior living project in Gurugram, targeting an estimated sales potential of ₹575 crore.
The project, named Manasum Varishta, will be located within Signature Global Sarvam at DXP Estates in Sector 37D, Gurugram, along the Dwarka Expressway corridor. The development will offer three-bedroom residences designed for senior citizens, supported by services such as housekeeping, concierge assistance, food and beverage facilities, healthcare support and community engagement activities.
The partnership also marks Manasum Senior Living’s entry into the Delhi-NCR market, bringing its specialised senior living operating model to one of North India’s established real estate markets.
With an estimated price of approximately ₹3.7 crore per residence, Manasum Varishta is positioned in the premium housing segment. The project reflects a broader shift towards professionally managed senior living communities that combine private homeownership with services tailored to older residents.
Manasum Varishta: Project Overview
Manasum Varishta is a specialised senior living development planned within Signature Global Sarvam at DXP Estates in Sector 37D, Gurugram. The project brings together Signature Global’s real estate development capabilities and Manasum’s expertise in operating senior living communities.
The partnership follows a model in which Signature Global is responsible for land, construction, project financing and approvals, while Manasum will manage marketing, sales and senior living operations after handover.
Key Project Details
Project Detail | Information |
|---|---|
Project Name | Manasum Varishta |
Development Partner | Signature Global |
Senior Living Operator | Manasum Senior Living |
Location | Signature Global Sarvam, DXP Estates, Sector 37D, Gurugram |
Connectivity Corridor | Dwarka Expressway |
Number of Residences | 164 |
Property Type | Senior living apartments |
Configuration | 3 BHK |
Reported Apartment Sizes | 1,815 sq. ft. and 1,840 sq. ft. |
Expected Price | Approximately ₹3.7 crore per residence |
Estimated Sales Potential | ₹575 crore |
Larger Development | Approximately 14 acres |
Overall Development Area | Approximately 3.6 million sq. ft. |
Sales Target | Within 12–18 months, as announced |
Expected Handover | Approximately 48 months, as announced |
Senior Living Services | Healthcare support, housekeeping, concierge, food and beverage, community activities |
RERA Status | Verify the applicable registration and approved project details before booking |
Note: Prices, schedules and project details reflect reported announcements and may change. Buyers should verify the final price list, applicable RERA registration and contractual possession terms.
What Is Manasum Varishta?
Manasum Varishta is designed to provide senior citizens with independent residential accommodation alongside professionally managed support services. Unlike a conventional apartment project, the development is intended to integrate homeownership with services that can make everyday life more convenient for older residents.
The project will comprise 164 three-bedroom apartments in two reported configurations: 1,815 sq. ft. and 1,840 sq. ft. Each residence is expected to be priced at around ₹3.7 crore.
The proposed model addresses a growing requirement among families looking for residential options that allow older parents to maintain independence while having access to organised services and community activities.
For senior citizens, the quality of a living environment is influenced not only by the apartment itself but also by accessibility, emergency arrangements, service reliability, social interaction and long-term management.
Manasum Varishta is intended to bring these elements together through a specialised senior living operating model.
Manasum and Signature Global: How the Partnership Works
The partnership combines two distinct capabilities: residential development and specialised senior living management.
Signature Global’s Role
Signature Global will be responsible for the real estate development side of the project. Its responsibilities include:
Land and development arrangements.
Construction and project execution.
Project financing.
Regulatory approvals and liaisoning.
Developing the residences in line with Manasum’s specifications.
This arrangement allows the project to use Signature Global’s residential development experience while incorporating requirements specific to senior living.
Manasum Senior Living’s Role
Manasum will focus on the customer-facing and operational aspects of the development, including:
Marketing and sales of the residences.
Planning and managing senior living services.
Coordinating concierge and housekeeping services.
Managing food and beverage offerings.
Supporting healthcare-related arrangements.
Organising community engagement activities after handover.
The division of responsibilities is important because senior living requires more than residential construction. The ongoing quality of services, staffing, emergency procedures and community management can significantly affect residents’ daily experience.
Prospective buyers should review the final service agreement to understand which facilities and services are included in the purchase price and which may involve additional charges.
Amenities and Senior Living Services at Manasum Varishta
The proposed development is centred on services designed to support older residents while preserving their independence. The reported service offering includes healthcare support, housekeeping, concierge assistance and community activities.
1. Round-the-Clock Healthcare Support
Healthcare support is one of the key features reported for Manasum Varishta. The proposed offering includes 24/7 healthcare support and an ambulance on standby.
These arrangements can provide an additional layer of assistance for residents and their families. However, buyers should clarify the precise scope of healthcare support, emergency response procedures, staffing qualifications and any additional charges.
Healthcare support within a residential community should not automatically be interpreted as a full-service hospital, intensive care facility or continuous specialist medical treatment.
2. Housekeeping Services
Housekeeping can help residents manage everyday domestic tasks and reduce the effort involved in maintaining a home.
For older residents who prefer to spend more time on leisure, family interaction and community activities, professionally organised housekeeping can be a useful part of the overall living arrangement.
The frequency, coverage and pricing of these services should be confirmed in the final service agreement.
3. Concierge Assistance
Concierge services can help residents coordinate selected daily requirements and access available community services.
Such assistance may be particularly useful for residents who value convenience and prefer to avoid managing every household task independently.
Buyers should request a clear description of the concierge services, their operating hours and any limitations.
4. Food and Beverage Services
The project is expected to include food and beverage services as part of its senior living offering.
Convenient meal arrangements can simplify everyday routines, particularly for residents who do not wish to prepare every meal themselves. Prospective residents should check the available meal plans, dietary flexibility, service timings and associated costs.
5. Ambulance on Standby
An ambulance on standby has been included in the reported service offering. This may support emergency arrangements within the community.
Buyers should verify how the service will operate, whether it is available continuously, how emergency transport is coordinated and whether the service involves additional charges.
6. Community Engagement Activities
Social engagement is an important consideration in senior living. The project is expected to provide round-the-clock community engagement activities, creating opportunities for residents to interact and participate in organised programmes.
The actual activities, schedules and facilities will depend on the operator's final programme.
7. Professionally Managed Residential Living
A specialised operator can help coordinate services and establish consistent procedures for daily operations. For senior residents, the quality of management can be just as important as the apartment's design and location.
The long-term experience will depend on service standards, staffing, maintenance, emergency readiness and the operator's ability to deliver on its commitments.
Location Advantage: Sector 37D, Gurugram
Manasum Varishta is planned within Signature Global Sarvam at DXP Estates in Sector 37D, Gurugram. Its location along the Dwarka Expressway corridor connects the project with a major residential and transport growth area in the city.
For senior residents, location is especially important because it affects access to healthcare, family members, daily conveniences and essential services.
Dwarka Expressway Connectivity
Dwarka Expressway connects Gurugram with Delhi and provides access to several parts of the National Capital Region. The corridor has attracted residential and commercial development, supported by improving road connectivity.
For residents whose family members live or work across Gurugram and Delhi, the location may make visits more convenient, depending on travel routes and traffic conditions.
Access to Gurugram's Residential and Commercial Areas
Sector 37D is part of the wider New Gurugram and Dwarka Expressway development belt. The surrounding area includes residential communities and access routes towards other parts of the city.
Buyers should assess actual travel times from the project to their preferred hospitals, family homes, shopping areas and other frequently visited destinations.
Healthcare Access
Access to healthcare is a major consideration for senior living. Residents and families should evaluate nearby hospitals, clinics, diagnostic facilities and pharmacies in addition to the project's internal healthcare support.
The presence of healthcare assistance within a community does not remove the need to understand the location of nearby hospitals and emergency medical facilities.
Family Connectivity
Many senior living buyers want older family members to remain independent without becoming disconnected from their children and relatives.
Sector 37D's road connectivity may help family members visit residents from other parts of Gurugram and Delhi-NCR. Actual convenience will depend on where family members live and their typical travel schedules.
Why Senior Living Is Gaining Attention in Gurugram
Senior living is emerging as a specialised category within India's residential real estate market. Traditionally, many older adults lived with extended families or managed their own homes without dedicated support services. Changing family structures and lifestyle preferences are encouraging some households to consider professionally managed alternatives.
Several factors are contributing to interest in this segment.
1. Changing Family Structures
Working professionals may live in different cities from their parents, making daily assistance more difficult to arrange. Professionally managed senior living communities can provide an alternative for older adults who want their own residential space with access to support services.
2. Preference for Independent Living
Many older adults prefer to retain control over their daily routines and living arrangements rather than move into an environment that feels institutional.
Senior living communities aim to combine independent residences with opportunities for social engagement and assistance when needed.
3. Demand for Organised Services
Housekeeping, concierge assistance, meal services and healthcare coordination can reduce some of the everyday responsibilities associated with managing a home.
The usefulness of these services depends on their reliability, affordability and suitability for individual residents.
4. Greater Focus on Wellness and Social Interaction
A residential community can create opportunities for older residents to participate in group activities and build social connections.
Regular engagement may be an important factor for residents who want to avoid isolation and maintain an active lifestyle.
5. Expansion of Premium Housing Options
Developers are increasingly considering specialised residential products for buyers with specific needs. Manasum Varishta reflects this shift by combining premium homeownership with a dedicated senior living operating model.
Investment Potential of Manasum Varishta
The project has an estimated sales potential of ₹575 crore, placing it among Gurugram's premium residential offerings in the specialised senior living category.
At an expected price of around ₹3.7 crore per residence, the development targets buyers who are willing to pay for both a private home and access to specialised services.
However, the investment case should be evaluated differently from that of a conventional residential apartment.
Factors Buyers Should Evaluate
1. Total Purchase Cost
The expected price of approximately ₹3.7 crore is a reported indicative figure. Buyers should obtain a written quotation and check applicable taxes, registration expenses, maintenance deposits and other charges.
2. Ongoing Service Charges
Senior living communities may involve recurring expenses for housekeeping, meals, concierge assistance, healthcare support and common-area maintenance.
Buyers should understand the annual operating cost and how service charges may change over time.
3. Resale and Transfer Conditions
The resale market for specialised senior living homes may differ from the broader residential market. Buyers should examine any restrictions on resale, transfer fees or requirements related to the future occupant.
4. Rental Potential
Rental demand should be assessed using comparable properties and the actual terms under which a residence can be leased. Do not assume a particular rental yield without reliable supporting data.
5. Quality of the Operator
The operator's ability to provide reliable services over the long term is a central consideration. Buyers should review the operating model, service commitments, escalation process and provisions for continuity if management arrangements change.
6. Construction and Delivery Timeline
The reported handover target is approximately 48 months. Buyers should verify the applicable RERA details, contractual possession date, construction schedule and payment milestones.
7. Suitability for the Intended Resident
The best residential arrangement depends on the person's mobility, medical requirements, preferred lifestyle and level of independence. Buyers should understand the limits of the services offered before deciding whether the community is suitable.
An estimated sales value for the project should not be interpreted as a guaranteed return for individual homeowners.
Manasum's Entry into the Delhi-NCR Market
The partnership with Signature Global marks Manasum Senior Living's entry into North India.
The company has developed senior living communities in markets including Karnataka, Goa and Andhra Pradesh, and has been expanding its footprint into additional regions.
Its operating model focuses on specialised senior living communities developed in partnership with real estate companies. This approach allows a developer to handle land, construction and approvals while the senior living operator focuses on resident services and community management.
Manasum has also outlined broader expansion ambitions, including a target of 10,000 senior living units by 2030 and plans to launch more than 25 projects over the following five years.
The Gurugram partnership is an important step in that expansion strategy. Its long-term success will depend on construction execution, demand from buyers and the ability to deliver reliable senior living services after residents move in.
Manasum Varishta vs. Conventional Luxury Apartments
Although both senior living residences and luxury apartments can offer premium accommodation, the two formats serve different requirements.
Comparison Factor | Manasum Varishta | Conventional Luxury Apartments |
|---|---|---|
Primary Audience | Senior citizens and households planning for later-life living | General homebuyers and families |
Residential Format | Three-bedroom apartments | Configurations vary by project |
Healthcare Support | Reported 24/7 support and ambulance on standby | Usually arranged independently by residents |
Housekeeping | Planned service offering | Usually arranged separately |
Concierge | Included in the reported service model | Depends on the development |
Food and Beverage | Planned service offering | Generally managed by residents or external providers |
Community Activities | Organised senior living engagement | Depends on the residential community |
Management Model | Specialised senior living operator | Conventional residential management, unless otherwise specified |
Purchase Price | Approximately ₹3.7 crore reported | Varies by location, configuration and project |
The comparison is based on the reported service model for Manasum Varishta. Final inclusions, operating conditions and costs should be verified before purchase.
What Buyers Should Check Before Booking
A senior living purchase involves both property ownership and an ongoing service arrangement. Buyers should therefore review the real estate documents and the operating agreement carefully.
Before committing funds, prospective buyers should:
Verify the project's applicable Haryana RERA registration and approved details.
Confirm the final apartment configuration, area and price.
Request an itemised breakdown of taxes, deposits and additional charges.
Review the service agreement covering healthcare support, housekeeping, meals and concierge services.
Understand the monthly or annual maintenance and operating charges.
Ask how emergency response and ambulance arrangements will work.
Check access to nearby hospitals and other essential facilities.
Review resale, transfer and rental conditions.
Confirm the contractual possession timeline and buyer protections.
Visit the site and, where possible, inspect an operational community managed by the operator.
For families purchasing a home for older parents, it is particularly important to involve the intended residents in the decision. Their preferences, mobility requirements and expectations should guide the final choice.
Conclusion
The partnership between Manasum Senior Living and Signature Global to develop Manasum Varishta marks a new addition to Gurugram's specialised residential market. Located within Signature Global Sarvam at DXP Estates in Sector 37D, the 164-unit project has an estimated sales potential of ₹575 crore.
With three-bedroom residences priced at approximately ₹3.7 crore and a reported service offering that includes housekeeping, concierge assistance, food and beverage facilities, 24/7 healthcare support and community engagement, the development is designed to combine independent living with organised support for senior residents.
The partnership also reflects the expansion of senior living beyond traditional retirement communities into major urban markets such as Gurugram.
For prospective buyers, the key considerations extend beyond apartment size and location. Service quality, recurring costs, emergency arrangements, regulatory approvals and long-term management will all play an important role in determining whether the project meets their needs.
For assistance exploring residential properties and real estate opportunities across Gurugram and Delhi-NCR, contact Investors Avenue at +91 8059912000.
